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Natural-Looking Veneers in Beverly Hills

“If porcelain veneers look like the most beautiful porcelain veneers, they are a failure. If any person can tell a veneer from a natural tooth, it is a failure.”

– Dr. Joseph Goodman, DDS, DMD

The Dr. Goodman Approach to Porcelain Veneers

When it comes to porcelain veneers and porcelain crowns, Dr. Joseph Goodman is a first choice in the greater Los Angeles area.

Dr. Goodman has an extensive portfolio in cosmetic and full mouth rehabilitation dentistry and has performed well over 10,000 porcelain veneers and crowns. He has also remade a significant number of veneers not originally done by a cosmetic dentist.

Dr. Goodman is one of the nation’s most highly sought out cosmetic dentists. Patients fly in from all over the country and around the world—from China, the Middle East , Asia and South America—to experience a smile makeover at Dr. Goodman’s primary office in Beverly Hills. Dr. Goodman practices in Duesseldorf, Germany and Dubai/ Abu Dhabi. He is invited regularly to the United Arab Emirates to work in his capacity as a restorative and Cosmetic Dentist. He also held lectures in Bahrain.

Four factors contribute to Dr. Goodman’s success: Experience, knowledge, superior dental materials, and a world-class master lab technician.

Major celebrities, singers, TV anchors, NBA players, Middle Eastern Sheikhs, and members of Middle Eastern royalties trust Dr. Goodman with their front teeth, the most important and sensitive part of any smile.

He has written numerous articles about veneers and has been featured in several magazines and newspapers. As an active member of several international cosmetic dental societies, many dentists choose Dr. Joseph Goodman to do their very own veneers! He is simply considered one of the finest dentists for porcelain veneers. Patients looking for porcelain veneers in Beverly Hills know they can trust Dr. Goodman with his minimal preparation approach.

Porcelain Veneer Beverly Hills

Dr. Goodman is the only dentist who backs up his cosmetic dental work with a guarantee:

If for any reason you aren’t happy with your veneers, simply let Dr. Goodman know before they are permanently cemented, and we will have them redone at no charge. We won’t stop until you are 100% satisfied!

What is a porcelain veneer?

Veneers are very thin porcelain laminates (as thin as 0.3 mm), which are securely attached via special dental adhesives only to the front part of your teeth. This eliminates any heavy cutting of the front teeth, which is more desirable. Veneers can change an entire smile.

Porcelain laminate veneers are highly aesthetic and can mask any imperfections of your natural teeth such as gaps, stains, chips, and even slanted or rotated teeth. They require a minimal amount of tooth reduction (approximately 0.3 to 0.8 mm) and are therefore a more conservative restoration than crowns (caps). Porcelain veneers allow us to alter the tooth position, shape, size, and color of your teeth. They are truly a remarkable tool to restore your smile.

Veneers enable cosmetic dentists to straighten and even out your teeth within two weeks instead of waiting two years with conventional braces—it’s why they are often referred to as “instant orthodontics.” Porcelain veneers are a revolution in modern dentistry!

Lumineers™ or No-preparation Veneers

“Respect the tooth” is one of Dr. Goodman’s “10 Commandments of Cosmetic Dentistry.” Dr. Goodman started using Lumineers™ in 1999, long before marketing efforts made them very popular. These veneers are made from a special porcelain material, which allows the cosmetic dentist to place these veneers with little or no preparation. The tooth is virtually untouched in some cases.

It does not necessitate the use of a local anesthetic either. The laboratory time required for the fabrication of a porcelain laminate veneer is approximately two weeks or less.

It is typically not necessary to fabricate any type of temporary restoration because the teeth are left untouched or in some cases only minimally prepared.

No-preparation veneers are very popular but can only be done in certain cases, where existing conditions allow for such treatment.

A plethora of knowledge, art, craftsmanship, and creativity are involved in creating such beautiful smiles.

lady smiling before having instant orthodontics from Dr. Goodman
Lady smiling after instant orthodontics from Dr. Goodman

Samples of instant Orthodontics.  Patient refused braces or Invisalign. Patient flew in from out of town, had this smile makeover done in 1 week. 

No-preparation type veneers, also known as Lumineers™ .Teeth are not cut or cut minimally and veneers are placed on top of your existing teeth. The “no preparation” (no cutting) veneers such as Lumineers™ are not suitable for everyone. Only an expert in dental veneers knows the limitations and indications to guarantee the most beautiful and aesthetic outcome. In general, teeth that are already too large and protruded to begin with are not good candidates for no-prep veneers because the teeth will appear as “too much” (i.e., a toothy smile). Smaller teeth—and particularly inclined teeth—are better suited to no-prep veneers. Please contact us to discuss your case.

  1. Full-preparation veneers

Traditional full-prep veneers usually require 0.7 -1 mm of reduction of the front tooth surface. It is done when teeth are too big and large, and a smaller smile is desired.

  1. Minimal-preparation veneers

Minimal-preparation veneers were perfected by Dr. Goodman and require minimal preparation of your teeth. They are ideal when a patient has smaller teeth, inclined teeth, or short teeth and desires a fuller smile. This conservative approach using a very minimal-preparation technique can achieve absolutely beautiful results. These veneers are also referred to as “contact lens veneers” because of their extremely thin nature. Skillful application of minimal-prep veneers requires a perfect harmony between the dentist and his master laboratory technician.

Dr. Goodman is experienced with all three types of veneers: He will advise you on the best option for your situation and which technique will help you achieve the best results.

Please come and visit us so we can show you more before and after pictures in our office.

Nobody should be able to distinguish veneers from natural teeth.

Photos Samples of BAD and GOOD Veneer cases

Porcelain Veneer before and after
BAD veneer case done in another dental office

This case showcases several “sins” against Dr. Goodman’s “10 Commandments of Cosmetic Dentistry.” Too thick, too heavy looking, too opaque, too long, too square, too bulky, and too masculine.

Basically, everything went wrong! If you ever see a friend or family member walking around like this, tell them. Don’t allow them to be ridiculed by fake-looking teeth and send them our way today!

The NO-NO Veneer look, the “Chiclets look” or “Piano keyboard look”

Actress Hillary Duff and fake-looking porcelain veneers
Actress Hillary Duff and fake looking Porcelain Veneers
Tom Cruise with square looking Porcelain veneers ​
Actor Tom Cruise and square-looking front veneers

Notice a common mistake with the veneers in this picture: The “Chiclets look” with veneers too big, too square, and too masculine. Like the keyboard of a piano. This is unacceptable.The shade is acceptable, but they appear too opaque, with no translucency and no details. The size of these veneers is certainly inappropriate for the patient’s face and age. The shape is off; they need to be more rounded, softer, and more “imperfect” to make them look like natural teeth. Only one shade of white was used. In our office, Dr. Goodman blends in several shades of white to make the teeth as natural and real looking as possible.  

chicklet gum
The name “Chiclets” or “Chiclet teeth” comes from the chewing gum seen in the picture. It refers to teeth that are too large and too straight, like the keys of a piano. Veneers must never look like this, as it will be a fast giveaway.

This means they look fake – they look too perfect like denture teeth with all teeth in the same size and shape. Very undesirable.

And the winner is…

The worst of the worst smile makeovers (still think all dentists are alike?)
The cardinal sin, violations of all of Dr Goodman’s 10 Commandments in one “smile makeover.” Basically, everything went wrong. In addition, the gums are inflamed, bleed upon touching, and the veneers are leaking and attracting plaque due to the rough surface and lousy polish. In addition, the patient was in pain: TMJ pain and overall pain with chewing. 
Bottom Line: 
Good dentistry is not always
noticed. Bad dentistry is. 
The Bible of Cosmetic Dentistry - The Smile Catalog
Different Porcelain Veneer Styles
If you'd like to read more, let's continue the journey...
The perfect veneer look
Tyreca gets veneers from Beverly Hills Dentist

The secret to a perfect smile often involves placing handcrafted porcelain veneers onto your existing teeth. The secret of beautiful veneers lies in the detail; thus, I would like to spend some time explaining what makes our veneers different and exceptional.

A veneer is a thin laminate, which is permanently and securely bonded to the tooth. It helps mask stains, uneven teeth, small or large teeth, crooked teeth, gaps, and spaces by covering all these imperfections to create a perfect-looking smile. This can all be accomplished within 1 week or less! 


The translucency of an object refers to how light is able to penetrate through it; it is the opposite of opaque. Translucent veneers are desired because they mimic the natural tooth, a very translucent enamel, which is the natural tooth surface. Here is a good example of a translucent veneer versus an opaque-looking veneer: 

Sample of Veneers
Mike After Veneers

TOP: Natural translucency in a porcelain veneer allows the underlying shade of the tooth to come through, giving it a much more natural appearance. It has nothing to do with the shade or brightness. Any shade can be made translucent or opaque.

BOTTOM: This case is a more opaque and thus “heavy” looking veneer. It is, generally speaking, less desirable and less natural looking.

The medium-white shade and smile makeover
Veneers After Photo
Upper Veneers After Photo

Porcelain veneers in 1M1. German porcelain.

10 upper veneers can change an entire smile, medium white.

The super white smile makeover

Smile makeover before
smile makeover after
Some patients demand the extra-white, beyond-the-shade-guide white. Here you are. Increase of her bite, her jaw and TMJ have improved dramatically.

The instant orthodontic smile makeover (veneers instead of braces)

Angel without Veneers Before Photo
Angel with Veneers After Photo

Uneven teeth, crowded teeth, overlapping teeth and misaligned teeth can be fixed with braces, Invisalign, and in some cases with porcelain veneers.

This case took less than 10 days. Stunning, pearly-like appearance.

No braces, no retainer, no wait.

The gummy smile correction with veneers in bleach shade OM2, porcelain made in Germany

Tyrica before Smile Makeover
Tyrica after Smile Makeover

Veneers can do so much more. Have a gummy smile?
A small procedure to lift up the gums and porcelain veneers can do miracles.
Less gum, more teeth and a happy balance between gum and teeth.

Dr. Goodman’s Golden Proportion:

Cosmetic dentists typically follow the “golden proportion” rule to determine the proper length of the front teeth. But it’s not a “one formula fits all” solution, and it shouldn’t be applied to every case. Ironically, in some cases the golden proportion rule can actually lead to teeth that appear out of proportion. The dentist must evaluate every case individually and make sure the overall smile looks great when viewed from a distance. The relationship between width and length of the central incisor is approximately 1:1.6.

Creating a harmonious proportion with the front incisors is critical to creating a beautiful smile. But the golden proportion rule must not be over-applied, as it often leads to a very rigid and unnaturally even-looking smile.

Beverly Hills Veneer Dentist Golden Proportion

The incisal tip:

One of the most critical aspects of cosmetic dentistry is the incisal edge or tip. The reason this is so critical is because it is often done incorrectly. Too flat, perfect straight lines, and acute angles at the incisal area are undesirable and unaesthetic. It is most important to give character to this important feature of the veneer.


Natural teeth do not look like Chiclets. Teeth that are too straight, too even, too long, and too narrow are not desirable in cosmetic dentistry. Small imperfections create a more natural look and can make veneers look exceptional.

Miracles in dentistry with cosmetic dentistry:

Torscha before smile makeover
Torscha after smile makeover

Tooth damage or loss from accidents can be devastating. We were able to rebuild this patient’s missing teeth with implants and cosmetic dentistry. Today, she receives as many compliments about her smile as she did before her accident. Dr. Goodman and his team were able to achieve these incredible results using the latest, most advanced tools and technology in implant and cosmetic dentistry.

The no-prep veneer

Before No prep short teeth
After No prep short teeth

No preparation of her teeth was required.

Patient is very happy with her new smile.

Bottom Line:

Good dentistry is not always noticed.

Bad dentistry is.

A winner’s smile (Dentistry by Joseph Goodman, DDS)

Miss CA USA 2018

Actual patient – Miss CA USA 2018

“The professional man has no right to be other than a continuous student”

G.V. Black (1836–1915)

Father of Modern Dentistry

Father of Modern Dentistry

You only get one chance to make a first impression

First impressions are powerful! In a matter of seconds we draw instantaneous and unconscious conclusions about someone when we meet them for the first time. The information upon which we base these conclusions is gathered in a flash by all of our senses.

And these opinions are quite resistant to change.

Imagine that you’re greeting a visitor in the lobby of your office building. As you introduce yourself, your eyes take in hundreds of visual cues about their appearance, your ears process the tone and pitch of their voice, you actually make physical contact through a handshake, and you even pick up their “scent.” By the time you’ve finished saying your name, you have already formed some firm opinions.

As the old saying goes, “you only get one chance to make a first impression,” so make the most of it! Whether it’s a job interview, a meeting with a new customer, or a blind date, you need to put your best foot forward. Here are some suggestions:

Smiling may be the most important thing you can do when you first encounter a new person. Our ability to form strong first impressions evolved as a survival mechanism, so we are unconsciously alert for signs that tell us whether someone is “safe” and friendly. Smiling sends a signal that you are open and approachable. We seldom trust people who don’t smile.

(Excerpts from Your Office Coach ® Marie G. McIntyre, Ph.D.) : Advice on difficult bosses, cranky coworkers, office politics, and career issues.

Frequently Asked Questions

Are porcelain veneers permanent?

Yes they are. They are permanent, secure and last 10 to 15 years. You can floss individually and eat normal food.

Do porcelain veneers look like natural teeth?

When applied by a skilled cosmetic dentistry team—like Dr. Goodman and his master lab technician—veneers can look remarkably natural. Dr. Goodman custom designs and handcrafts each veneer to create beautifully enhanced teeth. He meticulously evaluates the size, shape, color, and luster of each veneer and applies them with a skilled hand to achieve exceptional results.

Does getting porcelain veneers hurt?

The procedure to apply veneers is generally not painful. If you opt for full-prep or minimal-prep veneers, you may experience some sensitivity after your teeth are being prepared. During preparation of veneers, Dr. Goodman can apply a local anesthetic to ease any discomfort. But his gentle hand and considerable skills minimize discomfort during the process. Full sedation (deep sleep) with a MD is available for your comfort.

Will porcelain veneers change the way I talk?

Veneers that are expertly shaped, sized, and placed generally do not affect speech patterns. It takes a few weeks to adjust to new veneers, but they should not impact the way you speak. After 1-2 weeks the veneers will likely feel completely natural in your mouth.

Will I have permanent tooth sensitivity with veneers?

No, your teeth should not be more sensitive with veneers. You may notice some sensitivity to hot and cold in the first few days or even weeks after the procedure, but this fades quickly for most patients.

Are veneers a good alternative to braces?

For some people, veneers may be a suitable alternative to braces. Veneers can help mask mild to moderate misalignment, gaps, and overcrowding. Ask Dr. Goodman during your consultation if veneers may be an alternative to braces or Invisalign®.Sometimes a combination of Invisalign and Veneers can be optimal.

How much do veneers cost?

Veneers from Dr. Goodman are custom designed, so price can vary widely from one person to the next. They typically cost between $2,000 and $3,000 per tooth. The final cost will depend on how many veneers you need, which type you choose, and pre existing teeth damage. Dr. Goodman will discuss your cosmetic goals and design a customized treatment plan just for you.

When it comes to veneers, quality is everything. Using a “discount dentist” often leads to poor results. Your smile is one of the first features people notice, and veneers are an investment in yourself. Using a skilled dentist with an artistic eye like Dr. Goodman can make a tremendous difference in your results.

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